Luxury fashion trendspotting is not easy in the Covid-19 age

Should luxury brands cash in on face masks as a trend? Pictured here is a mannequin at a fashion boutique in New Zealand.

Almost three weeks ago, American retailer J.Crew Group Inc. filed for bankruptcy after it fell out of fashion. But there’s one item from the once feted store that shoppers just can’t get enough of: masks.

The most recent batch of non-medical face coverings in its signature fabrics – plain blue shirting and blue-and-white stripes – has sold out on its British website.