Here are some of the latest news and launches from the beverage and bartending world.
Martell recently launched “Make It With Martell”, a global campaign showcasing elevated classic cocktails made with Martell cognac.
From this month to August, the campaign will roll out at selected bars across Malaysia, starting with Penrose and Lavantha, both of which were founded by Malaysia’s Make It With Martell ambassador, Jon Lee.
An activation and rewards programme invites consumers to order classic cocktails made with Martell by asking for Make It With Martell; you can also earn rewards along the way.
To mark the launch, the brand also introduced a limited-edition streetwear in collaboration with Malaysian creative collective, Rotten Paradise.
Mortlach has officially unveiled Neverbound, an inaugural annual whisky collection that aims to push the boundaries of whisky-making through flavour, cask innovation, and craftsmanship.
The first release, Mortlach Neverbound Release 01, is finished in French oak casks for the first time in Mortlach’s history and bottled at 50.8% ABV.
The expression offers a bold and progressive interpretation of Mortlach’s iconic profile, anchored by its renowned 2.81 distillation process and nearly 200 years of whisky-making heritage. Mortlach Neverbound Release 01 is now available in limited quantities at The Chamber and Cellar Eighteen.
Johnnie Walker Blue Label recently announced a partnership with South Korean actor and style icon Byeon Woo-Seok, best known for his starring roles in the hit K-dramas Lovely Runner and Perfect Crown.
Through this partnership, Johnnie Walker Blue Label invites fans into a more personal side of Byeon’s world — highlighting the defining moments and milestones that continue shaping his journey as one of Korea’s leading stars today.
The collaboration will feature a series of intimate portraits, campaign visuals, and exclusive content that showcase Byeon in a more personal and authentic light.
Hibiki Whisky recently unveiled its first global campaign, ‘The Masterpiece of Japanese Artistry’, fronted by Japanese actress Anna Sawai, and in collaboration with Kyoto’s Chiso Kimono House, a 470-year-old living house of craft founded in 1555.
The campaign draws quiet parallels between kimono-making and whisky blending, positioning Hibiki at the intersection of Japanese heritage, craftsmanship, and contemporary storytelling.
With Golden Globe-winning artist Anna Sawai as its Global Ambassador, the brand connects centuries-old craft with a global contemporary audience.
