Conversations around obesity today are often skewed towards aesthetics, with discussions focusing more on how bodies look rather than the health challenges lying underneath.
To shift this narrative, digital healthcare platform Ova has launched the “With Ova” campaign in Kuala Lumpur earlier this week, bringing together women from all walks of life to encourage more open conversations about weight management and women’s health.
According to the 2023 National Health and Morbidity Survey, 54.4% of Malaysian adults are classified as overweight or obese, with women making up a significantly higher portion of the obese population.
“Obesity is one of Malaysia's biggest health challenges, yet for too long the conversation has focused on appearance rather than health. We know that weight is about far more than willpower alone, and that many women face barriers to accessing care, whether that's a lack of time, awareness or convenient access to treatment,” said Ova vice president of marketing Tom Reynolds.
The campaign seeks to address these barriers by offering a safe space for women to get support through accessible and personalised medical care such as online consultations and tailored treatment plans.
Ova chief medical officer Dr Ben Ng echoed the need for a more nuanced understanding of weight management, stating that there is no one-size-fits-all solution.
“Every woman’s life is different and every approach is different, but today we have solutions available. The conversation is no longer simply about exercising more and eating less,” he noted.
“Some women need support with physical activities, some need help finding motivation, and some require medical intervention. The important thing is recognising that different women need different forms of support.”
Stories of encouragement
Singers and actresses Diana Danielle, Shila Amzah and Siti Nordiana were present to share their own experiences navigating motherhood, careers, public scrutiny and physical health.
For Diana, growing up in the public eye meant that changes in her appearance often became the centre of attention.
“Like many women, I've had periods where I've struggled to manage my weight and wondered why something that seemed so simple could feel so difficult.
“Over time, I've come to understand that there isn't always a simple answer. Life changes, our bodies change, and so do our needs. Through this campaign, I hope more women realise that weight changes are a part of life, that they're not alone in what they're experiencing, and that they feel empowered to take control of their health,” she explained.
Meanwhile, Shila reflected on how motherhood has reshaped her perspective on health and well-being.
“My health has always been important to me, but becoming a mother changed everything. I know many mothers go through the same experience, and understand just how much motherhood, stress and the different stages of life can change our bodies”
She added that hormones, biology and the demands of everyday life can influence weight, reinforcing the importance of looking beyond diet and willpower alone.
Siti Nordiana adds: “Life changes all of us. Motherhood, careers, stress and the many roles we take on as women all leave their mark.
“I hope this helps more women realise that weight is about far more than willpower alone, and gives them the confidence to take charge of their health on their own terms.”
