Kananen has quickly become one of the world's most successful 'cleanfluencers', travelling the globe hunting for 'the dirtiest homes possible'. Photo: Handout
Marie Kondo may have admitted defeat, but a new generation of "cleanfluencers" is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks.
Digging through a mountain of trash, Auri Kananen uncovered a rotten piece of pizza on the floor of a Helsinki flat, with insects devouring it.
