TikTok 'cleanfluencer' on the hunt for the dirtiest homes possible

Kananen has quickly become one of the world's most successful 'cleanfluencers', travelling the globe hunting for 'the dirtiest homes possible'. Photo: Handout

Marie Kondo may have admitted defeat, but a new generation of "cleanfluencers" is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks.

Digging through a mountain of trash, Auri Kananen uncovered a rotten piece of pizza on the floor of a Helsinki flat, with insects devouring it.