'Cleanfluencers' sweep TikTok, drawing millions

Finnish TikTok cleanfluencer Auri Kananen wearing pink gloves and making victory signs as she sits on a pile of trash and food remains in a flat in Helsinki, Finland. — AFP

HELSINKI: Marie Kondo may have admitted defeat, but a new generation of "cleanfluencers" is taking social media by storm, with millions watching them scour filthy homes and dole out cleaning hacks.

Digging through a mountain of trash, Auri Kananen uncovered a rotten piece of pizza on the floor of a Helsinki flat, with insects devouring it.