Popular Korean burger chain coming to Malaysia

A view of the Lotteria Seoul National University Station outlet. Under the partnership, Serai Group plans to open 30 Lotteria restaurants across Malaysia within the next five years.

Globally celebrated burger franchise, Lotteria, is being brought to Malaysia by Serai Group in a strategic partnership with South Korea’s Lotte GRS.

The signing ceremony, held at Lotte World Tower in Seoul, South Korea, was attended by senior executives from both companies, including Lotte chief executive officer Cha Woo-Chul and Serai Group managing director Datuk Mohd Najib Abdul Hamid.