Rise of the 'ajeossi': How middle-age became cool in the eyes of Korean youth


By AGENCY
Holding his YouTube awards, Korean Japanese fighter Choo Sung-hoon (left) and his daughter take a selfie. — Photo: Choo Sung-hoon's Instagram

Yoo Jae-hoon, 30, vividly remembers the first time he was called an “ajeossi”.

“I was at a cafe when a little girl, maybe four or five years old, accidentally spilled her juice on my pants. Her mother turned to her and said, ‘Say sorry to ajeossi.’

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ajeossi , South Korea

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