When the Covid-19 pandemic first started in early 2020, Rashdan Alan Manan and Liza Zainudin realised that there was a massive opportunity to venture into and capitalise on the lack of competition in the halal roast duck market.
“There are no major players in the halal roast duck segment. Other halal duck providers are more premium operators in upscale hotels and their target demographic is also more premium, so we thought there was plenty of potential. Looking back now, I think we targeted the right market,” says Rashdan, better known as Dan.