What makes plant-based meat an attractive option for pandemic-wary consumers?

Greenhouse gas emissions from plant-based meat is reputedly up to 90% less than conventional meat. — IMPOSSIBLE FOODS

According to Mirte Gosker, the acting managing director of non-profit organisation The Good Food Institute Asia Pacific (which aims to accelerate the growth of alternative proteins), plant-based meats can help tackle a range of problems including zoonotic diseases, environmental degradation, global poverty and inhumane treatment of animals.

Amidst the current Covid-19 global pandemic, it is the possibility of avoiding the next pandemic that is spurring the furious growth of the plant-based meat movement among pandemic-wary consumers across Asia and the world.