The rise of plant-based meat in Asia

Nearly 80% of Asians now believe plant-based meat is here to stay, and many are receptive to eating it in place of meat, or to reduce their meat consumption. — IMPOSSIBLE FOODS

Just over a decade ago, American plant-based meat producers like Beyond Meat and Impossible Foods seemed like the archetypal outliers dreaming of big things that no one had ever heard about, much less thought was possible.

The two were the earliest producers of plant-based meats and launched their products in an era fraught with skepticism and disbelief.