New milk range helps in calcium absorption


Goodday Balance Pasteurised Low Fat Milk is fortified with vitamin D which aids calcium absorption.

IT IS important for us to consume calcium, but emphasis also needs to be given to calcium absorption.

According to an article published on Harvard Health Publishing, vitamin D’s best-known role is to keep bones healthy by increasing the intestinal absorption of calcium.

Without enough vitamin D, the body can only absorb 10% to 15% of dietary calcium, but 30% to 40% absorption is the rule when vitamin reserves are normal.

A diet therefore needs to contain optimal levels of vitamin D and calcium for adequate bone health.

Goodday Milk has launched Goodday Balance Pasteurised Low Fat Milk that is fortified with the additional benefits of vitamin D which aids calcium absorption.

The Goodday Balance range which is available in two variants — Goodday Balance Pasteurised Low Fat Milk and Goodday Balance Pasteurised Low Fat Chocolate Milk — is also loaded with other essential nutrients, including protein, vitamin B1, B2, B3, B6 and B12, making it a great beverage for consumers, from toddlers to young adults.

“With Goodday Milk, our focus has always been to offer consumers beverages that are both healthy and nourishing.

“Our latest product, Goodday Balance range, is not only packed with a delicious and aromatic taste compared to regular milk but also fortified with vitamin D, a nutrient composition not commonly seen with other pasteurised milk products,” said Etika Sdn Bhd senior vice-president of marketing and alternate business Santharuban T. Sundaram.

The all-new Goodday Balance Pasteurised Low Fat Milk range is now available in 1litre packaging at hypermarkets and supermarkets nationwide.
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