Turning footfall into higher profits

By LYDIA NATHAN

THE projected RM329bil in tourism receipts for this year stemming from Visit Malaysia 2026 (VM2026) is a massive figure.

It is more than triple the tourism receipts recorded in 2024.

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Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

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Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

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VisitMalaysia2026 , TourismBoost , TravelSpending , EquityOpportunities , AirlineSector , DomesticDemand

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