Belmond riding tourism resurgence

“We are at the very beginning of the journey for Belmond China," Streff said. — China Daily

Beijing: Belmond, a luxury travel brand under the umbrella of French luxury giant LVMH, says it has seen a growing volume of bookings globally from Chinese guests, and it is bullish on increasingly diversified demand from the world’s second-largest economy.

Last year, Belmond saw the number of bookings via Chinese travel agencies jump 15% over pre-Covid-19 levels seen in 2019, said Nicolas Streff, Belmond’s vice-president of strategy and corporate communication, during a visit to China this week – his first to the country since the pandemic.