Demand for medical care set to grow in 2024

The prospects of private healthcare will continue to be underpinned by rising affluence and an ageing population, Kenanga Research said.

PETALING JAYA: The demand for private healthcare will continue to gain traction in 2024 with the growing patient throughput and higher yields from a case-mix with more acute cases, says Kenanga Research.

The sector will be aided by better operational efficiencies, cost optimisation and overhead absorption with a gradual ramp-up of new beds, besides robust sales of pharmaceuticals and over-the-counter (OTC) drugs backed by increased health awareness, the research house added.