SOME destinations are visited once and checked off a bucket list. Japan, however, has a way of inspiring return trips.
For many Malaysians, each journey reveals a different side of the country. Spring arrives draped in cherry blossoms, autumn paints landscapes in shades of crimson and gold, while winter transforms regions such as Hokkaido into snow-covered playgrounds.
Beyond the changing seasons, travellers continue to uncover hidden cafes, neighbourhood eateries, traditional onsen towns and cultural experiences that make every visit feel unique.
It is little surprise, then, that Japan remains one of the most popular destinations among Malaysian travellers.
In 2025 alone, more than 630,000 Malaysians visited the Land of the Rising Sun as the country welcomed a record number of international visitors.
Yet planning a trip to Japan often requires almost as much effort as the trip itself. Deciding between bustling cities and quiet countryside escapes, choosing the right rail passes, budgeting for expenses and building an itinerary can take weeks – if not months – of research.
Recognising Malaysians' enduring love for Japan, Berjaya Sompo Insurance launched its "Think Japan, Think Sompo" campaign, designed to help travellers enjoy a smoother and more rewarding journey from the moment they begin planning.
Drawing on its Japanese heritage, the campaign offers travellers destination inspiration, practical travel tips, curated guides, exclusive Japan-related promotions and attractive exchange-rate benefits, all aimed at enhancing the overall travel experience.
Enrich journeys
Whether travelling for a family holiday, a solo adventure or a long-awaited getaway with friends, having access to useful information and travel support can make a significant difference.
Through the Think Japan, Think Sompo campaign, travellers can discover ideas that go beyond the usual tourist attractions, helping them experience Japan in a more meaningful way – from charming local neighbourhoods and hidden dining spots to lesser-known destinations that offer a different perspective of the country.
The initiative reflects Berjaya Sompo's commitment to helping travellers make the most of every journey, while celebrating the cultural connection between Malaysia and Japan.
Refined comfort
Even the most carefully planned holidays can encounter unexpected disruptions.
To help ease the inconvenience of flight delays, Sompo TravelSafe+ includes Sompo Smart Delay, a benefit that provides complimentary access to more than 1,800 airport lounges across over 500 airports worldwide when a flight is delayed by as little as one hour.
Instead of waiting in crowded departure halls, travellers can relax in a more comfortable environment, enjoy refreshments, recharge their devices and stay updated on their flight status while awaiting departure.
Travel protection
Beyond flight delays, Sompo TravelSafe+ offers coverage of up to RM500,000, including protection for medical emergencies, personal accidents and travel-related inconveniences while overseas.
For travellers visiting destinations such as Japan, where healthcare expenses can be costly for foreign visitors, having comprehensive travel insurance can provide valuable reassurance throughout the trip.
The plan also includes Covid-19-related benefits covering medical and hospitalisation expenses, overseas quarantine allowances, trip cancellations and loss of deposits arising from Covid-related situations.
In addition, travellers have access to global emergency medical assistance services, including unlimited emergency medical evacuation and repatriation support when required.
Flexible options
No two travellers are the same, which is why Sompo TravelSafe+ offers a range of plans to suit different needs and travel habits.
Options include Elite A, Elite B, Elite C, Domestic and Annual plans, catering to everyone from occasional holidaymakers to frequent international travellers.
For those prioritising affordability, domestic travel plans start from as low as RM13, making travel protection an accessible option for families, young travellers and budget-conscious adventurers alike.
Endless discovery
As part of the Think Japan, Think Sompo campaign, Berjaya Sompo Insurance will be participating in the Japan Expo, taking place at the KLCC Convention Centre from July 24 to 26.
Visitors can look forward to travel-themed activities, exclusive promotions and practical insights for planning future trips to Japan.
The event will also offer an opportunity for travellers and Japan enthusiasts to discover more about the campaign and explore ideas for their next getaway.
With roots tracing back more than a century in Japan, Berjaya Sompo continues to strengthen its connection to Japanese culture and travel while supporting Malaysians' growing enthusiasm for the destination.
Through its presence at Japan Expo, the company hopes to inspire travellers to experience Japan beyond the usual tourist hotspots and make their journeys even more memorable.
Win your adventure
Adding to the excitement is the "Fly Me to Japan" slogan contest, running from June 1 to Aug 31, where one lucky winner and a travel companion stand a chance to win travel vouchers worth up to RM20,000.
To participate:
- Follow Berjaya Sompo Insurance on Facebook.
- Comment on the official contest post by completing the phrase "Fly me to Japan because..." in 50 words or fewer.
- Include at least one of the following keywords: Berjaya Sompo, Sompo TravelSafe+, Sompo Smart Delay or Sompo.
- Tag the person you would like to bring along on your Japan adventure.
- Share the official contest post on your Facebook page with the hashtag #ThinkJapanThinkSompo.
Participants who purchase Sompo TravelSafe+ during the campaign period will enjoy an added advantage during the judging process.
Japan's appeal extends far beyond its famous landmarks. It is found in the seasonal beauty, everyday discoveries and unique experiences that encourage travellers to return time and time again.
Through Think Japan, Think Sompo, Berjaya Sompo Insurance hopes to help Malaysians explore Japan with greater confidence, comfort and peace of mind, allowing them to focus on creating memories rather than worrying about the unexpected.
To find out more about the campaign visit: https://www.berjayasompo.com.my/campaign-promotion/think-japan-think-sompo-20-brings-you-adventure-japan, or click https://www.berjayasompo.com.my/product/sompo-travelsafe to learn about Sompo TravelSafe+,Follow Berjaya Sompo Insurance on Facebook, Instagram, and TikTok for travel inspiration, updates and promotions (terms and conditions apply).
