Study: 42% of Americans prefer podcasts with video


The integration of video into podcasts is partly a response to changing media consumption habits. — AFP Relaxnews

The world of podcasts is booming, but it's not just a question of audio content. With nine-figure distribution contracts and celebrity guests, podcasts have become the media format of the moment. And much of this popular success is due to the integration of video, according to the findings of a study by Morning Consult.

From anime podcast "Trash Taste” to Alex Cooper's "Call Her Daddy,” it's now commonplace for podcasters to publish videos of their shows. And listeners are eating it up.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


All Headlines:

Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a subscriber? Log In