
The integration of video into podcasts is partly a response to changing media consumption habits. — AFP Relaxnews
The world of podcasts is booming, but it's not just a question of audio content. With nine-figure distribution contracts and celebrity guests, podcasts have become the media format of the moment. And much of this popular success is due to the integration of video, according to the findings of a study by Morning Consult.
From anime podcast "Trash Taste” to Alex Cooper's "Call Her Daddy,” it's now commonplace for podcasters to publish videos of their shows. And listeners are eating it up.