Podcasts are no longer just something to listen to, since some of them can be watched too. In fact, in the US, almost a third of regular podcast listeners go to YouTube first and foremost to catch up with their favourite shows.
YouTube is establishing itself as the place to be for podcast creators, according to Cumulus Media and Signal Hill Insights’ Podcast Download - Spring 2024 Report*, based on research conducted in the US. For more than three in ten respondents (31%), YouTube is their podcast listening platform of choice, ahead of Spotify (21%) and Apple (12%).
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