In the United States, 42% of Americans over 12 listen to a podcast at least once a month. While all generations are embracing this relatively new medium, studios and platforms are increasingly banking on Generation Alpha by developing programs specially for them.
Children are the future. Especially for podcast producers. According to the Edison Research publications "The Infinite Dial 2023" and "Kids Podcast Listener Report," Millennials represent the largest proportion of podcast listeners in the USA. Some 50% of them listen to podcasts every week. In fact, Americans are spending more and more time listening to podcasts.
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