Toyota’s internal inertia slows digital shift to rival Tesla and BYD


Some advocates for a software-led rethink at Toyota have grown disillusioned by what they see as a lukewarm commitment to reform from within, according to people familiar with the matter. — Unsplash

Inside Toyota Motor Corp, a group of employees are worried about the company’s future in an era when a car’s software matters just as much as its sheet metal.

The world’s biggest automaker is known for churning out reliable cars like clockwork, but it’s been struggling to keep up with Elon Musk’s Tesla Inc, China’s BYD Co and other frontrunners in the industry’s shift toward electric vehicles with sophisticated software.

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