Social media is the top discovery tool for new podcasts

Social media is the number one discovery tool for new podcasts, followed by YouTube, according to a recent report. — Photography AleksandarGeorgiev/Getty Images/AFP Relaxnews

As the hottest media format on the market, podcasts continue to attract new audiences every day. Their success can be amplified by social networks, which, according to one study, is the number one place for discovering new podcasts.

If you're a fan of podcasts, social networks can be a great source of inspiration. According to the latest report from the US radio broadcasting company, Cumulus Media, conducted in partnership with survey platform Knit, 20% of consumers have discovered a podcast via social networks in the past year. Searching YouTube came second at 18%, ahead of recommendations from friends and family, at 13%.