Podcasts are everywhere. Audio content has become a major trend across entertainment and information sectors in recent years and is increasingly taking over a portion of market share from music.
Americans are increasingly listening to non-music audio content. The 2022 Spoken Word Audio Report, from NPR and Edison Research, which surveyed 4,118 Americans ages 13 and older, showed a "45% increase in share of spoken word audio listening since 2014." On average, Americans surveyed now spend 29% of their listening time, up from 20% in 2014, on spoken word audio like podcasts, news, radio shows and audiobooks.
Already a subscriber? Log in
Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.
Cancel anytime. Ad-free. Unlimited access with perks.
