TikTok’s parent company, ByteDance, is increasingly looking to diversify and boost its advertising revenues. Its strategy for doing so? Invest in podcasts, as platforms like Twitter and LinkedIn are already doing.
TikTok is reportedly preparing to launch its own application dedicated to these particularly popular audio shows, according to Podnews, a newsletter focusing on the podcast industry. Podcast hosting company Audiomeans told the specialist media that it has spotted a "new bot" scraping its RSS feeds since Oct 11. The company then apparently tracked it back to several IP addresses, which in turn led it to TikTok.
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