At many companies, there are significant concerns that artificial intelligence will one day take on jobs traditionally done by humans. But at Go Plc, that’s not a fear – it’s the explicit goal.
Go, the leading telecom provider in Malta and one of the largest public companies in the country, is increasingly relying on AI to handle day-to-day tasks. AI tools now create about 20% of all marketing content for the company and about 30% of the code written. Go uses generative AI services to draw up all its legal contracts, which then get vetted by humans. And Go wants all of its 1,100-plus employees to learn to use generative AI to be more productive.
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