From hotel deals to live music thrills, the Ascott Star Rewards Festival 2025 is more than just a festival—it’s where your next journey begins.
THE Ascott Star Rewards (ASR) Festival 2025 is set to transform MyTown Shopping Centre into a playground for travel lovers, music fans and lifestyle seekers.
Organised by Ascott Malaysia, the four-day festival will take place from July 24-27, from 10am to 9.30pm daily.
It will bring together the best of hospitality, entertainment and exclusive lifestyle rewards, with major partners including MyTown Shopping Centre, CIMB, Sony Music, Astro’s Rocketfuel Entertainment, ShopBack and Jaecoo by Weststar.
The ASR Festival will host a series of engaging events and activities such as flash mobs, lucky draw sessions, happy hour sales, a karaoke competition by Sony Music and a human chamber game, where individuals can grab as much flying money as they can within 10 seconds.
With free admission, visitors can also catch live performances by local artistes, including Naqiu, Wany Hasrita, Wany Kayrie, Afifi Tirmizie, HOW1E, Kidd Santhe, Vanessa Reynauld, Yulia and Ara Johari.
For the first time ever, the festival, in collaboration with Sony Music Malaysia, will host a live music showcase and talent competition, where contestants will battle it out to be the lucky winner of a real music recording contract.
Travel rewards
Apart from the musical festivities, visitors can enjoy a slew of travel deals, rewards and perks at the festival.
Among these exclusive offers are the best room deal sales across Ascott hotels in Malaysia and South-East Asia, rewards from CIMB, ShopBack and Jaecoo, and nightly happy hour sales.
There will even be interactive games, hourly giveaways and an Ascott merchandise pop-up stand.
Once a purchase has been made on-site, visitors will get the opportunity to play the human chamber game.
Among the participating hotels with enticing room deals are Iyf Chinatown Kuala Lumpur, Domitys Bangsar Kuala Lumpur, Fox Hotel Glenmarie Shah Alam and Oakwood Hotel and Residence Kuala Lumpur.
A pet-friendly lifestyle hotel in Kuala Lumpur, Iyf Chinatown offers a range of fun, spacious and functional rooms, ideal for independent, experience-led travellers.
Domitys Bangsar, on the other hand, offers thoughtfully designed senior-friendly residences, ensuring comfort, safety and an active lifestyle for those who enjoy world-class services.
Meanwhile, the cosy rooms and suites at Fox Hotel Glenmarie in Shah Alam are curated to meet the needs of modern business travellers, featuring plush bedding, ergonomic workstations and a fully equipped business centre.
Finally, situated in the heart of KL’s business district along Embassy Row on Jalan Ampang, Oakwood Hotel and Residence Kuala Lumpur offers 251 elegantly furnished rooms and serviced apartments for business, leisure travellers and families seeking a tranquil sanctuary amidst a bustling cityscape.
The exclusive deals at participating hotels are for staying periods from July 21 to March 31, 2026.
Festival-goers can make bookings during the event at MyTown Shopping Centre from July 24-27. For post-festival bookings, interested individuals can make reservations from July 28-30.
Ascott Star Rewards
Visitors are encouraged to sign up for the ASR loyalty programme on-site or online to enjoy exclusive benefits at the festival, such as room discounts, bonus points, priority bookings and special giveaways.
To sign up as an ASR member online, click here.
So, whether you’re dreaming of a beach escape, a break from the city or simply exploring new lifestyle perks, Ascott Malaysia invites you to “Travel Your Way” and experience the ASR Festival 2025.
For event updates, visit https://www.discoverasr.com/en/offers/asr-festival-2025.
