China tech giant Baidu VP apologises after backlash over tough style

Qu was forced to issue an apology after state-owned financial daily Securities Times estimated that the PR disaster had shaved US$900mil (RM4.26bil) off the firm’s market capitalisation. — Bloomberg

BEIJING: A top PR executive at Chinese internet giant Baidu apologised on May 9 after videos she posted online sparked accusations of toxic and abusive management and sent the firm’s shares sliding.

Qu Jing, the vice president in charge of public relations, posted a series of clips this month on video-sharing platform Douyin describing her tough treatment of junior colleagues.