WhatsApp plays a key role in the lives of young Europeans. The favourite messaging platform of this demographic, two-thirds of 25-39 year-olds use it every day, and among 13-17 year-olds, the platform is on par with TikTok.
In Europe, three out of five young people aged 13 to 39 use WhatsApp every day, according to a study by YPulse,* conducted in the UK, France, Germany, Spain and Italy. Meta’s tool has established itself as the leading social media platform for young people in terms of usage.
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