AI generated content should be labelled, EU Commissioner Jourova says


ChatGPT logo and AI Artificial Intelligence words are seen in this illustration taken May 4 2023. REUTERSDado RuvicIllustration

ChatGPT logo and AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023. REUTERS/Dado Ruvic/Illustration

BRUSSELS (Reuters) - Companies deploying generative AI tools such as ChatGPT and Bard with the potential to generate disinformation should label such content as part of their efforts to combat fake news, European Commission deputy head Vera Jourova said on Monday.

Unveiled late last year, Microsoft-backed OpenAI's ChatGPT has become the fastest-growing consumer application in history and set off a race among tech companies to bring generative AI products to market.

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