Facebook ad business hit by new Apple privacy rules


Facebook said that Apple's iPhone privacy changes, which allow users to block tracking, significantly affected its advertising revenues because less data could be collected. — AFP

NEW YORK: Facebook said Wednesday that Apple's iPhone privacy changes, which allow users to block tracking, significantly affected its advertising revenues because less data could be collected.

The move by Apple earlier this year has sparked a rift with Facebook and other tech rivals and could have major implications for data privacy and the mobile ecosystem.

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