Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT


Open AI and Anthropic logos are seen in this illustration created on September 12, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

Feb 7 (Reuters) - Anthropic ‌is spending millions of dollars to air commercials during Sunday night's National Football League championship game to slam rival OpenAI for its plan to ‌sell ads on its ChatGPT chatbot, in one of the biggest public spats between the big artificial-intelligence companies.

One 30-second spot expected to air onthe ‌NBC television network during Super Bowl LX from Anthropic takes a thinly veiled jab at OpenAI's intentions to introduce ads to its AI-powered chatbot, ChatGPT.

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