Facebook helps Zara owner sell clothes using video games

Women’s blazers are displayed inside a Zara store, in Barcelona, Spain. Spain’s Inditex SA is responding to the shift from physical stores to online sales by teaming up with Facebook and Instagram to develop Pacific Game to attract younger buyers to its Pull & Bear brand. — Bloomberg

After building the world’s biggest clothing empire without using TV and billboard ads, the owner of fashion brand Zara is trying another way to market its dresses, jeans and jackets – video games.

Spain’s Inditex SA is responding to the shift from physical stores to online sales by teaming up with Facebook and Instagram to develop Pacific Game to attract younger buyers to its Pull & Bear brand.