Women’s blazers are displayed inside a Zara store, in Barcelona, Spain. Spain’s Inditex SA is responding to the shift from physical stores to online sales by teaming up with Facebook and Instagram to develop Pacific Game to attract younger buyers to its Pull & Bear brand. — Bloomberg
After building the world’s biggest clothing empire without using TV and billboard ads, the owner of fashion brand Zara is trying another way to market its dresses, jeans and jackets – video games.
Spain’s Inditex SA is responding to the shift from physical stores to online sales by teaming up with Facebook and Instagram to develop Pacific Game to attract younger buyers to its Pull & Bear brand.
Already a subscriber? Log in.
Unlock 30% Savings on Ad-Free Access Now!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
