Amazon blocked 10 billion listings in counterfeit crackdown

Amazon, which has been under pressure from shoppers, brands and lawmakers to crack down on counterfeits on its site, said that it blocked more than 10 billion suspected phony listings last year before any of their offerings could be sold. — AP

NEW YORK: Amazon, which has been under pressure from shoppers, brands and lawmakers to crack down on counterfeits on its site, said Monday that it blocked more than 10 billion suspected phony listings last year before any of their offerings could be sold.

The numbers were released in Amazon’s first report on its anti-counterfeiting efforts since it announced new tools and technologies in 2019. The number of blocked phony listings last year was up about 67% from the year before.