RENOWNED conglomerate Sunway Group has launched a tourism initiative in support of the Visit Malaysia 2026 (VM2026) campaign, spotlighting immersive attractions and heritage-inspired souvenirs under the theme Our Malaysia Story.
The initiative was unveiled at a launch at Sunway Lagoon Theme Park, Bandar Sunway, Selangor, attended by Prime Minister Datuk Seri Anwar Ibrahim.
In his speech, Anwar congratulated Sunway Group on the initiative and called on industry players to work together to ensure the success of tourism-related efforts.
“This requires the participation of everyone to continuously enhance tourism offerings and promote Malaysia on the global stage.
“This spirit must be reflected in everything we do – from our smiles and our work to our attitude,” he added.
Sunway Group founder and chairman Tan Sri Dr Jeffrey Cheah said Malaysia’s unity and diversity were key strengths in shaping the nation’s future.
“We are all citizens of this country. Unity and diversity are fundamental to making our nation strong and competitive,” he said.
He added that Sunway was proud to contribute to the country’s economy, particularly through tourism promotion and related activities.
At the event, Anwar also launched two key initiatives — the Sunway Tiny Toys special collection, which highlights everyday Malaysian icons as heritage-inspired keepsakes and the Malaysia Attraction Passport programme, designed to encourage domestic travel through interactive experiences across four major family-friendly attractions.
Also present were Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing, Entrepreneur Development and Cooperatives Minister Steven Sim, and Communications Minister Datuk Fahmi Fadzil.
