EVERY 11 seconds, one Asian alarmingly dies of cancer. One in about 20 Malaysian women will develop breast cancer in her lifetime.
Recognising the importance of raising awareness of breast cancer, Homesoy presented a cheque of RM50,000 to Cancer Research Malaysia (CRMY) to support its advancement in breast cancer research.
The donation is part of Homesoy’s ongoing initiatives to raise breast cancer awareness. For every pack of Homesoy 3.0 Soya Milk sold, RM0.10 will be donated to breast cancer research.
“We recognise the need to raise public awareness about breast cancer and underscore the critical importance of prevention and early detection. Through our collaboration with CRMY, we also aim to support breast cancer prevention research to establish a link between soya consumption and reduced breast cancer risk in Malaysia,” says Ace Canning’s Soya Nutrition Unit head Soo Sek Yow.
Breast cancer remains the leading cause of cancer deaths for Malaysian women. According to the WHO Globocan 2020, it is estimated that over nine individuals die of breast cancer every day, amounting to 3,500 deaths annually.
Soo adds, “Scientific studies indicate that soy consumption may reduce breast cancer risk due to natural compounds in soybeans, called isoflavones.(1) These isoflavones, while structurally different and weaker than human oestrogen, compete with natural oestrogen, potentially reducing breast cancer risk.”
CRMY chief executive officer Andy Khoo says, “With the continuous advancement of medical research, survival from cancer has doubled in the last 50 years. Today, at least one in two cancer patients will be cured of the disease. Homesoy’s contribution adds value to and provides strong support to promote the significance of and facilitates impactful outcomes from cancer research.”
CRMY chief scientific officer Prof Datin Paduka Dr Teo Soo-Hwang emphasised during her talk on Preventing Breast Cancer In Asian Women, “Breast cancer incidence in Asia is increasing mainly due to changes in reproductive and lifestyle factors. Today, more Asians die of breast cancer compared to the rest of the world combined. To date, breast cancer prevention has been difficult because the majority of research is done on Europeans, and little is known about breast cancer prevention among Asians, where the dietary and lifestyle factors are different.”
Soo adds, “Pregnancy and breastfeeding play a significant role in reducing breast cancer risk. Homesoy 3.0 Soya Milk, with its superior nutritional profile, supports mothers on a healthy pregnancy and breastfeeding journey by providing high protein content, including high-quality soya protein, offering superior-tasting soya milk without added sugar and fortifications of dietary fibre, calcium, and vitamins A and D.”
In conjunction with the Homesoy Pink October campaign, Homesoy is also collaborating with major hospitals from 1 to 31 October where free Homesoy 3.0 Soya Milk will be provided to all women who undergo breast mammogram screening at participating hospitals. Through its Homesoy hospital initiative, the company will also provide free Homesoy 3.0 Soya Milk to mothers in the maternity ward.
() Wu AH, Yu MC, Tseng CC, Pike MC. Epidemiology of soy exposures and breast cancer risk. Br J Cancer. 2008;98(1):9-14. doi:10.1038/sj.bjc.6604145
Keywords: Digital Advertorial, StarPicks, breast cancer, breast cancer awareness, Cancer Research Malaysia (CRMY), early detection, lifestyle factors, mammogram screening, pregnancy, breastfeeding