Vii Nutrition Sdn Bhd CEO Lee Bin Hao found the patented ingredient TetraSOD in Spain.
AGEING is inevitable. Trying to pretend we can stop it is an exercise in futility.
However, this does not mean throwing in the towel and sitting on the sidelines. Advancement in medical science allows us to now choose to age healthily and gracefully.
The concept of healthy ageing has gained traction in recent years and the United Nations has even launched the Decade of Healthy Ageing global initiative to run from 2021 to 2030.
Healthy ageing is not limited to those enjoying their golden years, but concerns adults of all ages. After all, ageing is a gradual decline that begins in adulthood.
The process and impact of ageing are not immediately obvious when we are younger as we still have a strong store of vitality. The earlier we come to terms with the fact that we need to take care of ourselves from an earlier age, the longer we will be able to enjoy fulfilling lives later.
The challenge faced by many people – urbanites especially – is that modern lifestyle makes it difficult to keep up a healthy regime. Eating only good quality, carefully prepared food, and taking daily long walks in the park are a luxury for most people in today’s rapid paced world.
Thankfully, we now know more about our bodies than at any point in history and this knowledge has opened a path to healthy ageing backed by scientific research.
Free radicals are byproducts from cell functions and one of the main culprits of accelerated ageing as they lead to oxidation damages in our body. As such, keeping free radicals in check is one of the main paths towards healthy ageing.
Humans are born of nature, and it is no surprise that nature is a treasure trove when it comes to keeping us in the pink of health. Algae is one of the most varied families of plants in the world and the fundamental building block of any food chain.
Scientists have long been interested in the health benefits of algae and these amazing plants are frequently referred to as superfoods.
Vii Nutrition’s healthy ageing product – Nutrixgenic Microalgae+ (MA+).
Nutrixgenic Microalgae+ (MA+) is the headlining ingredient found in products marketed by Vii Nutrition Malaysia made from TetraSOD – a patented European-sourced marine microalgae ingredient.
MA+ and the specially formulated blend of patented ingredients at the cutting-edge of life science technology help unlock the natural healing ability in our genetic code to bring the body closer to its natural state of wellbeing.
TetraSOD is made by Spain-based Fitoplancton Marino and contains many beneficial components such as Superoxide Dismutase (SOD), Catalase (CAT), Glutathione Peroxidase (GPx) - primary antioxidant enzymes, which have been scientifically proven to eliminate harmful free radicals from the body.
Lee and Fitoplancton Marino director general Carlos Unamunzaga at the latter’s research laboratory in Spain.
According to Vii Nutrition founder Lee Bin Hao, his team has been working closely with Fitoplancton Marino director general Carlos Unamunzaga to bring the Spanish firm’s expertise to the Asian market.
The Europe-sourced compound is then worked on locally in a collaborative effort between Vii Nutrition and a research team from Universiti Putra Malaysia headed by Prof Dr Arbakariya Ariff – a leading expert in bioprocessing and fermentation – to enhance the benefits of TetraSOD and boost its efficacy.
The proprietary formula from Vii Nutrition is, at its core, a return to efficacy in simplicity. Its flagship product Microalgae+ (MA+) works to tackle free radicals in the body while providing the body with a complete source of bioavailable macro and trace nutrients and minerals, and trusting nature to work its magic from within.
With Microalgae+ (MA+), healthy ageing is no longer a dream but something achievable to everyone with just a sachet a day.
