PETALING JAYA: For three decades, 988fm has been the heartbeat of the Chinese-language radio community and a trusted companion for millions who tune in, whether for news, culture, or music.
As it enters a new chapter this year, the station is bringing its listeners even closer through a new WhatsApp hotline, backed by telecommunications giant CelcomDigi, which officially launched on March 16.
This partnership represents a shared purpose of connectivity – in both bandwidth and conversation. Connectivity is only the starting point; at CelcomDigi, it powers a broader digital ecosystem that empowers content creators, broadcasters, online communities and entrepreneurs to grow, collaborate and thrive.
“We believe meaningful connectivity extends beyond infrastructure; it is about enabling conversations, strengthening communities and enriching culture.
“Radio remains a powerful platform for real-time engagement for Malaysians.
“By powering the new WhatsApp hotline, we are helping to create a more direct, interactive bridge between the listeners and the broadcasters, an engagement style that aligns with how Malaysians are increasingly connected through digital channels,” said CelcomDigi brand and marketing services head Chan May Ling.
Turning listeners into participants
With the new WhatsApp hotline, 988fm listeners can share opinions, reactions and stories in real time, transforming radio into a dynamic interactive exchange that enriches listener experience.
Backing this transformation is CelcomDigi’s widest, fastest and most secure network built on the combined strengths of two of Malaysia’s leading telecommunications providers experienced in 5G.
For media organisations that depend on real-time communication, CelcomDigi’s extensive network offers media partners like 988fm reliable, uninterrupted connectivity across calls, messaging platforms and digital engagement channels.
Inclusive growth
The partnership reflects a broader shift in how connectivity and media can work in tandem to deepen community engagement across different cultural groups.
As Malaysia’s media landscape continues to evolve, both parties see room for the partnership to grow beyond radio.
The telecommunications group has also signalled its intent to pursue similar collaborations in the future, ensuring connectivity advances not only technological progress, but also the communities and cultural diversity that define Malaysia’s identity.
“At CelcomDigi, we view connectivity as an enabler that empowers local voices, stories and cultures to thrive in the digital age.
“Our robust nationwide network and digital platforms support the continued growth of vernacular media, helping strengthen cultural connections and inclusivity across communities,” said Chan.
For households looking to consolidate their digital needs, CelcomDigi One is an all-in-one subscription plan that offers competitive connectivity, combining enhanced speeds of 500Mbps high-speed fibre optic internet, comprehensive security with premium entertainment such as Disney+ content.
Visit CelcomDigi’s official website by scanning the QR code for more.
