PUTRAJAYA: The Road Transport Department (JPJ) is intensifying the implementation of the Road Safety Campaign in conjunction with Hari Raya Aidilfitri with a more strategic, comprehensive and high-impact approach to cultivate careful driving among the public.
Its director-general Datuk Aedy Fadly Ramli (pic) said the campaign this year presents a new narrative that emphasises the delivery of safety messages in a more aggressive, creative and inclusive manner through various platforms, including mainstream and digital media.
"For the first time, JPJ has produced a special Hari Raya Aidilfitri advertisement filled with safety messages, delivered in a relaxed manner and close to the hearts of the community to enhance the effectiveness of the message," he said in a statement on Friday (March 20).
He said the campaign is also strengthened through a strategic collaboration with celebrities and influencers such as Datuk Sri Siti Nurhaliza, Zizan Razak, Izzue Islam and Boss James to convey the safety message to the public.
At the same time, Aedy Fadly said, JPJ wil not overlook enforcement aspects, but instead balance these with focused operations in hotspots, the implementation of road bans on goods vehicles, and the use of drone technology to enhance monitoring on major highways.
"This approach emphasises that road safety cannot rely solely on enforcement actions, but needs to be strengthened through awareness, enhancement of understanding, and continuous attitude changes among road users, especially during festive seasons," he added. – Bernama
