Sabah welcomed over 3.7mil tourist arrivals in 2025, sets 4mil target for 2026

State Tourism, Culture and Environment Minister Datuk Jafry Ariffin (3rd fro, right) presenting to Datuk Seri Tengku Dr. Zainal Adlin Tengku Mahamood the Lifetime Achievements Awards for his contribution to tourism development.

KOTA KINABALU: Sabah remains committed to providing quality tourism as the state’s tourism industry soared with 3,793,709 visitor arrivals generating RM8.74bil in 2025.

State Tourism, Culture, and Environment Minister Datuk Jafry Ariffin said that while they celebrated this achievement, Sabah remains committed to prioritising quality tourism alongside growth in visitor numbers.