Atrium is located adjacent to a family-friendly theme park with high footfall of over one million visitors.
The Northern Klang Valley corridor is set to be a rising hub, driven by accessibility and expanding economic potential
THE Northern Klang Valley is a rapidly growing area that has seen significant development in recent years.
As central Kuala Lumpur and other mature satellite cities become more congested, development has expanded to these surrounding areas.
Rawang, in particular, has emerged as a key suburban hub due to its accessibility to the city centre and other parts of the Klang Valley via the North-South Highway (PLUS), Kuala Lumpur-Kuala Selangor Expressway (LATAR), Guthrie Corridor Expressway and the West Coast Expressway (WCE).
For investors, the equation is clear: improved accessibility translates into stronger market reach, faster logistics and a more dynamic business environment.
Reflecting this potential, Gamuda Gardens — a master-planned township by Gamuda Land — has become a draw for both young and multigenerational families seeking lasting homes.
Complementing its residential offerings are thoughtfully curated commercial components, the latest being Atrium at Gamuda Gardens, a newly launched integrated retail-tainment hub.
Strategically located next to lifestyle attractions such as Skyline Luge Kuala Lumpur and FunPark, Atrium is poised to be the Northern Klang Valley’s next economic catalyst.
Atrium will see a vibrant tenant mix with retail, F&B and play options to create a retail-tainment hub in Northern Klang Valley.
With that, Atrium has secured several Memorandum of Understanding (MoUs) with notable tenants and brands such as Kosa Coffee, Fei Fan Hotpot, Rong Cuisine, The Glasshopper Café, Nice Girl Yogurt, Tiga Ikan, Myogurt, Boat House, Calisto and more, who have expressed their interest to open ahead of its official launch.
Adding weight to this growth is the latest data from Knight Frank Malaysia, which reveals a steady shift in business and investor interest from central Kuala Lumpur and Petaling Jaya towards this northern arc of the Klang Valley.
According to the company’s research and consultancy senior executive director Judy Ong, Rawang’s commercial landscape has matured significantly, fueled by township developments.
Ong reveals that in 2024, Gombak district, which includes Rawang, recorded a 19.1% rise in commercial transactions and a 31.9% increase in value compared to 2023.
Commercial properties in Rawang, she adds, have grown at a healthy 6% CAGR, with future supply expected to swell the market by 40% within three to five years.
She cites Gamuda Land’s acquisition of 215ha (532 acres) site adjoining its existing 327ha (810 acres) Gamuda Gardens township as a clear signal of long-term confidence in the area.
“Today’s commercial property decisions are no longer solely driven by city-centre prestige.
“It’s about how the property integrates with lifestyle needs, sustainability goals, long-term business resilience, footfall, accessibility and lifestyle.
“These are now top priorities – especially in growing suburban hubs,” she explains.
A new rhythm for the northern corridor
What sets Gamuda Land apart is its philosophy: instead of simply building houses, it creates destinations that complement and elevate the surrounding community.
With over 526ha (1,300 acres) of landbank for development in Rawang, Gamuda Land has carefully masterplanned their township to ensure both community needs and long-term economic viability are built into its growth.
Highly visible from the PLUS Highway, its 20.2ha (50 acre) retail and entertainment precinct, Gamuda Luge Gardens will be anchored by the Atrium.
This showcases how strategic location, smart design and integrated attractions can drive long-term business potential.
Poised to complement the township’s established attractions — including Malaysia’s first Skyline Luge Park and FunPark, which together draw over one million visitors annually — Atrium introduces a new layer of vibrancy to Gamuda Gardens and will include indoor entertainment and attractions.
Thoughtfully masterplanned, Atrium is designed to be fully pedestrianised with a walkable layout that takes its cues from European piazzas, where open courtyards and interconnected streets encourage social interaction and discovery.
This design approach not only connects seamlessly with the township’s existing outdoor lifestyle attractions but also creates a distinctive destination in its own right.
Anchored by an alfresco dining concept, Atrium brings engagement throughout the day, sustaining footfall beyond weekends and public holidays.
For businesses, its location and design provide a distinct advantage: rather than depending solely on resident shoppers, they benefit from a steady stream of visitors already drawn to Gamuda Gardens.
According to Skyline Luge general manager Logan Chandler, they opened at Gamuda Gardens “for its thoughtfully crafted masterplan and strategic location in the Northern Klang Valley, with connectivity via major highways.”
He adds that the township’s lively blend of green spaces, family-friendly facilities and placemaking initiatives resonated with Skyline Luge’s mission of delivering fun, safe and memorable outdoor experiences.
“The placemaking elements – from the Waterfront Village and Gardens Square to the vibrant events calendar – have created sustained footfall and positioned the area as a family-friendly hub,” Chandler notes, adding that the township’s upcoming projects will allow them to tap into a growing visitor base.
A growing line-up of tenants set to bring vibrancy to Gamuda Gardens.
Driving lasting value
Gamuda Gardens is now reaching the stage where its integrated township creates tangible advantages for businesses — with each commercial precinct serving a distinct purpose.
While Gardens Square and the Waterfront Village cater to surrounding neighbourhoods and immediate residents’ daily needs, Gamuda Luge Gardens, anchored by Atrium, is designed to capture regional traffic and become a magnet for visitors beyond Rawang.
By weaving together homes, leisure, education and retail, this tiered commercial strategy ensures a steady flow of patrons for both neighbourhood conveniences and destination retail.
For Atrium in particular, this means benefitting not only from resident shoppers but also from a regional catchment drawn to Gamuda Gardens’ growing lifestyle and entertainment offerings.
Education is another key anchor within the community. In 2024, Gamuda Land signed a landmark agreement with Taylor’s Education Group to pioneer a new model of affordable private education in Malaysia, with Lexel International School opening its first semester this September.
The presence of an international school adds weekday vibrancy and drives sustained family traffic.
The appeal of this maturing township has also drawn established retailers. Malaysian supermarket chain Star Grocer recently expanded into Gamuda Gardens, reflecting the demand for everyday conveniences and strengthening the township’s positioning as a self-sustaining hub.
“For us, developments like Gamuda Gardens presented a clear first-mover advantage, allowing us to meet a growing demand for a lifestyle-focused shopping experience,” says Star Grocer director Yvonne Tan.
“By being part of this connected community, we can provide a convenient supermarket offering fresh, quality produce, catering to customers’ busy lives and positioning ourselves for the area’s continued growth and maturity in the coming years.”
