Travel fair to ride tourism wave


Connecting people and places: (From third left) Hamzah, Fazil, Wong, Dersenish, Syazwan and Tan with MAS and Firefly cabin crew posing for a photograph after the MATTA press conference in a hotel at KLIA. ­ — SAMUEL ONG/The Star

SEPANG: The Malaysian Asso­cia­tion of Tour and Travel Agents (MATTA) expects the 57th National MATTA Fair to generate over RM250mil in sales following rising regional travel demand and the government’s push for Visit Malaysia 2026.

MATTA president Nigel Wong said the fair, the country’s largest consumer travel showcase, is now fully subscribed, as it expects to draw up to 150,000 visitors.

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