The Fella Design team posing for a group photo at the Kuala Terengganu outlet.
KUALA TERENGGANU: Fella Design, an established homegrown brand and sofa specialist, has launched its new Farmhouse Collection — a curated blend of contemporary and classic furniture styles — here and across the East Coast.
At the launch event, loyal customers were treated to a first look at the newly renovated showroom and the latest collection.
Inspired by nostalgia for the past, the collection is divided into three segments — Classic Cottage, Rustic Farmhouse and Modern Farmhouse — each thoughtfully curated to blend traditional sensibilities with contemporary expression.
“As we come into our 40th year of operations, we’ve been reflecting on our time in the market,” said Fella Group chief executive officer Yu Kong Cing.
“We are grateful to still be doing new and exciting things at 40 years old.”
Fella Design will celebrate its 40th anniversary in March 2026. The brand rose to prominence in the 1980s and 1990s, gaining acclaim for its mass-market, customisable sofa settees that followed Western design trends. Today, it continues to evolve and stay relevant in a dynamic contemporary market.
In conjunction with the launch, the first and second floors of the Fella Design showroom in Kuala Terengganu have undergone a refreshing facelift, now featuring the latest Farmhouse displays and interior settings.
