MELAKA: The Malaysian Association of Tour and Travel Agents (MATTA) is making tourist safety a top priority as the historic city gears up to host key events for Visit Malaysia 2026 (VM2026) and World Tourism Day.
Chairman of MATTA Melaka Chapter, Goh Hock Gin, said his team is working closely with government departments and enforcement agencies to strengthen safety measures and boost traveller confidence ahead of the major tourism campaigns.
“In conjunction with both major tourism events, MATTA has launched the 'Tourism Safety Awareness Seminar' to ensure that safety remains at the core of our tourism revival efforts,” he said after unveiling the VM2026 promotional vehicle stickers on Tuesday (July 8).
Goh stressed that safety must form the backbone of the local industry and should never be compromised by mishaps or road accidents.
“Today’s seminar is not just about procedures but about restoring trust with holidaymakers.
"We want every tourism player in the state to prioritise security, hospitality/and professionalism,” he said.
He added that lessons from the Covid-19 pandemic had shown how critical resilience and adaptability are for sustaining the tourism sector.
"By putting safety first, we’re also strengthening Malaysia’s global image as a leading travel destination,” he said, adding that part of the campaign, a new vehicle sticker was introduced to represent a shared pledge among operators.
“This sticker isn’t just about branding. It's a promise to tourists that the tourism operators adhere to the highest standards of safety and service,” he said.
