Sime Darby Property’s Chinese New Year celebration invites visitors to Elmina Rainforest Knowledge Centre (ERKC) and embrace the spirit of the season while deepening their connection with nature.
PETALING JAYA: Sime Darby Property welcomes the Year of the Snake with a meaningful celebration that underscores its commitment to sustainability and urban biodiversity.
This year’s festivities shine a spotlight on the Elmina Rainforest Knowledge Centre (ERKC), a community hub for conservation and environmental education, located in the heart of the award-winning City of Elmina township.
Sime Darby Property’s Chinese New Year (CNY) celebration invites visitors to embrace the spirit of the season while deepening their connection with nature.
A key highlight of the event is a specially curated potted plant display, inspired by the Chinese character “fú”, symbolising prosperity.
Visitors were encouraged to share their moments at ERKC on social media tagging
@simedarbyproperty as well as including the hashtags #SDP and #ChampioningUrbanBiodiversity to receive a special gift.
To cultivate environmental awareness, Sime Darby Property lined up a series of interactive weekend workshops. These sessions provide hands-on experience in nursery maintenance, seed propagation and Citizen Scientist activities, empowering participants to contribute to preserving Malaysia’s rich biodiversity.
Sime Darby Property’s chief marketing and sales officer Datuk Lai Shu Wei said the initiative reflects the company’s vision of fostering sustainable and thriving communities.
“We are dedicated to integrating nature into the fabric of our townships, ensuring that biodiversity flourishes alongside urban development.
“Through the activities at ERKC, we hope to inspire communities to take part in conservation efforts while celebrating the traditions that bring us together,” said Lai.
Participants of the weekend workshops also shared their excitement for the workshops and the opportunity to engage in meaningful conservation activities.
Ho at ERKC's “fú” plant display, symbolising prosperity.
“It has been a great experience. I gained valuable knowledge and discovered the many activities this centre offers. I have always enjoyed planting flowers at home, but here, I learned more about trees and the importance of giving back to the environment through community service,” said Ho Kian Keong, an Elmina Green 6 resident.
“I found the activities fascinating and educational for both me and my children. They enjoyed the planting session and experienced what it is like to plant a tree. We learned about various plant species, including endangered ones we had never known about before,” said Nur Syafina from Setia Alam.
Adding to the festive cheer, Sime Darby Property released a special Chinese New Year short film, “Sowing the Seeds for Tomorrow’s Prosperity”. The film explores the company’s dedication to urban biodiversity and highlights the importance of conservation in creating a thriving environment. As of Feb 10, the video has garnered over 8 million views.
Located in the City of Elmina, ERKC is a community-driven hub for ecological conservation, environmental education and research. Established in partnership with the Tropical Rainforest Conservation and Research Centre (TRCRC), ERKC supports efforts to protect and restore Malaysia’s biodiversity.
For more information, visit the dedicated microsite at www.simedarbyproperty.com/cny2025.
