KOTA KINABALU: Industry players in Sabah’s tourism sector have been urged to develop new attractions to ensure the state remains a top destination for travellers during the Visit Malaysia 2026 campaign.
“Although Sabah has set a target of 3.7 million visitors, we must prepare for a potential surge in arrivals ahead of the Visit Malaysia 2026 campaign. Therefore, industry players must be ready and innovative in introducing fresh tourism products for the state,” said its Chief Minister, Datuk Seri Hajiji Noor, at the groundbreaking ceremony for the Sabah Cultural Complex in Kinarut, Papar, on Saturday (Jan 25).
