JOHOR BARU: Malaysia is urging stronger collaboration among Asean countries to boost the region’s tourism sector for the benefit of all member nations, says Datuk Seri Tiong King Sing.
The Tourism, Arts and Culture Minister highlighted that the Asean Tourism Forum 2025 (ATF) serves as a platform to deepen understanding and cooperation between Asean nations.
“Events like these provide an invaluable opportunity to build bridges and strengthen ties across borders, aligning our collective efforts for a brighter tourism future,” he said.
Tiong made these remarks in his speech before officiating the Asean Travel Exchange (Travex), held in conjunction with ATF 2025, at the Persada International Convention Centre here, running until Monday (Jan 20).
He noted that Travex had received an overwhelming response, with a total of 221 sellers showcasing the best of Asean tourism, 323 buyers from 42 countries, and 100 international media representatives from 35 countries participating in this year’s event.
Tiong said this demonstrated the growing confidence in Asean’s tourism industry and highlighted its immense potential for partnerships to create countless opportunities for collaboration, fostering a shared vision for the future of regional tourism.
“Beyond the business aspects, let us all commit to a united, dynamic, and resilient Asean tourism industry that aligns with this year’s ATF theme: Unity in Motion: Shaping Asean’s Tourism Tomorrow.
“Whatever the conditions of the global order, we, Asean member states, must support each other’s economic and tourism growth. We should not only promote our own unique destinations but also encourage travel and investment across the region. In a collaborative ecosystem, we can amplify the benefits for all,” he added.
Tiong said the recently launched Visit Malaysia 2026 campaign showcases the country’s unique cultural heritage, natural wonders, and diverse attractions. He added that the campaign serves as a call to action for regional and global collaboration, positioning Malaysia as a must-visit destination in the coming years.
“At its core, our Visit Malaysia Year 2026 campaign is about creating lasting memories and heartfelt connections, ensuring that every visitor leaves not just with photographs but with memories and stories they will carry with them for a lifetime,” he said.
Tiong also mentioned that Malaysia would be hosting several significant events this year, including the World Tourism Day celebrations and the World Tourism Conference 2025 in Melaka, setting the stage for Visit Malaysia Year 2026.
He invited all Asean member countries, industry players, and international partners to support Malaysia’s initiatives and experience the rich diversity and hospitality the country has to offer.
“Aligned with our Asean chairmanship slogan, ‘Inclusivity and Sustainability,’ and under the broader theme of ATF 2025, this year’s initiatives highlight Malaysia’s role in hosting ATF 2025, one of the mega events under our chairmanship. These themes reflect our collective commitment to fostering cooperation, innovation, and resilience in the face of challenges among Asean members,” he said.
Tiong concluded by emphasising that by working together, Asean countries can shape a thriving and interconnected tourism ecosystem that benefits all member nations.
