MELAKA: The Melaka government, in collaboration with the Melaka Tourism Association (MTA), has introduced Teh Tarik Gula Melaka as a tourism product in conjunction with Visit Melaka Year 2024 (TMM 2024), making it the state’s signature beverage.
State Tourism, Heritage, Arts and Culture Committee deputy chairman Datuk Zaidi Attan said the new beverage under the food tourism sub-sector is being gradually promoted at hotels and restaurant chains under MTA.
