MELAKA: The Melaka government, in collaboration with the Melaka Tourism Association (MTA), has introduced Teh Tarik Gula Melaka as a tourism product in conjunction with Visit Melaka Year 2024 (TMM 2024), making it the state’s signature beverage.
State Tourism, Heritage, Arts and Culture Committee deputy chairman Datuk Zaidi Attan said the new beverage under the food tourism sub-sector is being gradually promoted at hotels and restaurant chains under MTA.
“Gula Melaka (palm sugar) is very significant for Melaka, many food products or culinary sectors use Gula Melaka as a base ingredient, such as cendol, cakes, onde-onde, kuih keria and putu mayam.
“So, we have taken the initiative to introduce Teh Tarik Gula Melaka, which is not available elsewhere. Initially, this drink was served at the Holiday Inn Hotel and Bayou Lagoon Park Resort,” he said, Bernama reported.
He said this after the 41st MTA annual general meeting dinner, which was also attended by Melaka Tourism Promotion Division (BPP) general manager Sa’ari Basiro and MTA president Madelina Kuah.
Zaidi said several other new tourism products under various tourism sub-sectors would be introduced throughout TMM 2024, providing more choices for tourists ahead of the World Tourism Conference 2025.
He said the state government would continue collaborating with MTA in organising tourism programmes and activities involving tourism industry players from various sectors to ensure the target of 18.7 million tourist arrivals throughout TMM 2024 is achieved.
“I am told that under MTA, there are 65 members among hotel chains, restaurants, private hospitals, travel agents and recreational centres who are working hard to ensure TMM 2024 is successfully implemented and achieves higher standards in various aspects ahead of the World Tourism Conference 2025,” he said.
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