CelcomDigi unites with M’sians for ‘Projek My Malaysia’

Innovative effort: CelcomDigi proudly introduces its National Day film titled ‘Projek My Malaysia’, which redefines how Malaysians tell their story of what Malaysia means to them.

KUALA LUMPUR: For this year’s National Day celebrations, CelcomDigi reached out to Malaysians to draw from their rich, diverse culture and backgrounds to co-create their vision of a better Malaysia not only for themselves but also their families and community.

Utilising generative AI – an innovative tool that can craft content from text, images or videos – they were able to reimagine and transform scenes of a film depicting modern-day Malaysia, and the reimagined perspectives were then infused through generative AI tools into the Projek My Malaysia video.