'Adopt’ sun bears to contribute to conservation initiatives, companies urged

Bangkuai (middle) with Sabah Wildlife Department deputy director Roland Oliver Niun (left) and Loo during the launch of the Save Our Sun Bear Campaign by Bask Bear Coffee.

KOTA KINABALU: Datuk Joniston Bangkuai has encouraged private enterprises to consider “adopting” sun bears which will help to contribute towards the scientific research of this wildlife, one of the totally protected species in Sabah.

The Sabah Tourism, Culture and Environment Assistant Minister said such efforts would support comprehensive care necessary for their well-being, and companies would stand to gain not only positive brand image for their environmental commitment, but also the satisfaction of making a tangible impact.