TAIPEI: Stories ring hollow if they are not written from a gender perspective, and it is a misconception that issues concerning women are uninteresting and unpopular, says Star Media Group (SMG) chief content officer Esther Ng (pic).
Ng said data shows that readers care about issues such as why women are not in the workforce despite having attained a high level of education, why they dropped out of the economy particularly during the Covid-19 pandemic, and how much their intangible contributions are worth.
