THE luxurious Quayside JBCC in Johor Baru city centre is a spanking new commercial building project managed by Oakwood Hospitality.
Quayside JBCC is a freehold retail, hotel and serviced suites project with an expected gross development value of RM600mil by Bangsar Heights Pavilion Sdn Bhd (BHP).
The company which was founded by Datuk Seri Dr Robert Lim A.N. has an excellent track record of over 30 years in building residential, commercial and industrial properties in Malaysia and has completed over 50 projects across the Klang Valley, Melaka and Johor with a GDV of over RM4.7bil to date.
Quayside JBCC was honoured with a prestigious Five Star American Standard Asia Pacific Property Award 2023-2024 by International Property Award (IPA) at the Marriott Marquis Queen’s Park Bangkok last month under the Best Leisure Development in Malaysia and being nominated as Nominee – Asia Pacific.
Located within the Ibrahim International Business District (IIBD) – the core economic area of southern Malaysia – Quayside JBCC is only a 10-minute walk away from the upcoming Johor Baru-Singapore Rapid Transit System (RTS Link), which is expected to be completed by the end of 2026.
BHP chief executive officer Aaron Yap notes that the RTS Link will connect Bukit Chagar in Johor Baru to Woodlands in Singapore, servicing roughly 10,000 passengers per hour in each direction to reduce traffic congestion on the Causeway.
More than 350,000 Malaysians and Singaporeans travel across the Johor-Singapore Causeway every day, making it one of the busiest border crossings in the region.
“Passengers will be able to travel from the Bukit Chagar station in Johor Baru to the Woodlands North station in about five minutes, or in the reverse direction, with single custom clearance when the 4km RTS Link shuttle service starts operating.
“Situated next to the Johor-Singapore Causeway, Quayside JBCC is also a convenient eight-minute walk away from the CIQ Complex,” says Yap.
He adds there will be easy access to the JB Eastern Dispersal Link (EDL) and JB East Coast Highway from Quayside JBCC.
Surrounded by low-rise pre-war heritage buildings, Quayside JBCC will have 482 serviced suites, 24 commercial retail units and 200 hotel suites with an unobstructed 360-degree view of the strait and sea as well as the Singapore skyline from the rooftop sky bar and fine dining outlets.
Adorned with historical elements such as gambier, silk and more, the architecture of Quayside JBCC is complemented by European-standard interior design which will most certainly rejuvenate Johor Baru downtown into a hotspot for locals and tourists alike.
“The interior creates a spacious, airy dimension with a touch of urban chic. There’s a full height glazing in every serviced suite – classy, premium, easy to maintain, imbued with natural light
“It features double volume loft serviced suites with 5.4m-ceiling height and first ever transparent cantilevered sky pool at an altitude of 180m in Malaysia, full building transparent LED facade, sky fine dining and sky bar as well as an international lifestyle retail podium housing international retail brands,” says Yap.
He adds that the state-of-the-art structure will have green building certification and comes with a rainwater harvesting system. It is built with the Industrialised Building System (IBS) and Qlassic certified which ensures the quality is consistent throughout construction.
Quayside JBCC’s serviced suites will be solely managed by the award-winning, world-renowned international serviced residences hospitality brand Oakwood, under the Ascott International Limited group. This will ensure the quality of service will not be compromised, which helps secure the value of property and returns.
Quayside JBCC is the first Oakwood Hotel and Apartments to operate in Johor Baru city centre. Originating from North America, Oakwood pioneered the concept of serviced residences 50 years ago and has become a leading brand in hospitality in 13 countries.
To date, Oakwood has over 80 properties spanning a diverse range of accommodation options globally and is recognised as the Best Serviced Residence Brand in the Asia Pacific at the Destin Asian Readers’ Choice Awards 2022. Oakwood mainly focuses on corporate clients, including more than 85% of Businessweek’s 1,000 largest international companies. It attracts a niche clientele base who behaviourally choose mid- or long-stay in Oakwood-managed properties.
Aside from its convenient location and luxurious set up, Quayside JBCC’s serviced suites can be a great investment for those keen on expanding their portfolio.
“Quayside JBCC is adjacent to Tan Hiok Nee Heritage Walk, a famous tourist attraction in Johor Baru city centre that integrates historical sites, culture and leisure. It is a must stop for travellers from Johor Baru and Singapore.
The Tan Hiok Nee Heritage Walk is comparable to Bintang Walk and Changkat Bukit Bintang in Kuala Lumpur; Jonker Walk in Melaka; heritage trails in George Town; Holland Village, Duxton Hill, Club Street, Joo Chiat, Tanjong Pagar, Killiney Road (Orchard) and Sixth Avenue junction in Singapore; Duolun Road Cultural Street and Liulichang Culture Street in China; Sannenzaka and Shibuya in Japan; and, Insa-dong Gil and Myeong-dong in South Korea.
Additionally, the Segget River is another worthy tourist attraction of heritage, art and history in Johor Baru city centre after the state government invested RM200mil to rejuvenate and beautify the 1.4km river stretch.
“Hence, tourist hotspots such as these directly spur the demand for hotel accommodation and serviced apartments which has reached more than 80% during weekdays and is often fully booked on weekends due to the lack of four- or five-star hotels or serviced residences in JBCC,” says Yap.
For more information, go to quaysidejbcc.com