FOCUS Estate Agency rounded up 2022 with a record-breaking total sales commission of RM48,556,151 – double the figure in 2021 which was a record itself.
The company achieved top placement in investment projects and township projects. Projects sold by the company included Lake City KL by Country Garden, and Tropicana WindCity by Tropicana Corporation Bhd.
With projects in Kuala Lumpur, Selangor and Genting Highlands, the company is looking to expand its team, said Focus Estate Agency director Chris Tye.
“We are going to break through our target of 250 agents,” he added.
Focus Estate Agency celebrated its seventh year with an awards gala dinner, marking its expansion from a humble unit to the grand team it has become today.
The event on Jan 19 at the EQ Kuala Lumpur brought Focus Estate Agency Sdn Bhd’s top Premier Leader, Prime Leaders, Leaders and others together for the new year.
In recognition of the team’s efforts and dedication, high-achieving agents received the Pre-Leader Award, Leader Award, Prime Leader Award and Premier Leader Award.
Other awards given out were for Converted Sales, Top Transaction, Top Recruitment, Top Rookie, Star Performers Converted Sales, Top Performance, Top Converted Group Sales Premier Leader, Top Converted Group Sales Prime Leader, Top Converted Group Sales Leader, and Project Leader.
“From fewer than 10 people to currently about 180, we are still growing,” said Focus Estate Agency director Benjamin Lai.
According to Lai, Focus Estate Agency’s people-oriented philosophy is the reason for its success.
“Our company gives new agents two months of ‘starter income’ to join us,” he said.
Besides that, the agency provides recruits overtime benefits as well as training.
Focus Estate Agency recently moved its operations to larger premises at Wisma Menjalara in Kuala Lumpur that has a wide range of amenities such as entertainment and karaoke rooms to create a better working environment for its people.
“Because this is Gen Z, and this is what they want,” said fellow director Eugene Yap, pointing to the number of young people who have joined the organisation.
On the real estate market outlook for 2023, Yap said that a stable government would bring about a positive trend, besides more development projects, in driving sales momentum.
Focus Estate Agency specialises in township development sales, such as Lake City KL, he said.
He shared that the Focus Estate Agency’s success lies in the open approach the company takes with its agents, homebuyers and developers – creating win-win situations for all parties.
“First, we will do our own market research. You have to know what the value is when you buy townships,” Yap added, adding that Focus Estate Agency’s marketing strategy is the digital medium.
Yap sees social media as a medium that enables Focus Estate Agency to reach its target group nationwide and beyond, including buyers in Singapore.
For more information on Focus Estate Agency, go to www.focusestateagency.com.my